Strategy

Burberry have a really strong social strategy and are one of the most digitally innovative brands of its kind. They have built a uniform theme for all of their platforms and although the content is similar across the different sites, they are fairly clued up about what content works best where and really use this to their advantage for example,using Facebook for live streaming,posting sophisticated visuals on Instagram and encouraging the most user engagement and interaction on Twitter.

Burberry and its social media

The Burberry brand is one that exerts class and elegance, and this is a quality they work hard to maintain on their social media platforms. They have adopted a consistent theme across all of their accounts from the selected fonts, to a clear content strategy. Burberry is remarkably technology-savvy and digital media is in the forefront of how they connect with their consumers. They have been a pioneer for the incorporation of technology in the fashion industry and led the way in creating a social media experience for fashion fans, introducing live-streaming of shows, social media purchase facilities, allowing customers to order garments straight from the catwalk, and they even have their own social media site, Art of the Trench.

Burberry and Twitter:Burberry are the most active on Twitter (@Burberry) of all platforms, posting an average of 5 times a day, and have probably made the biggest impact on there with their previous campaigns.Theey have 8.19million twitter followers.If you also want to become popular like these brands then you can also promote your brand by Buying twitter followers.The most popular posts are generally photographs of new collections, which receive between 100-200 favourites and 50-100 retweets on average.

Burberry and Instagram: they post some really creative content on there, at the same time as preserving their air of sophistication and maintaining ongoing themes for the brand on social. Burberry has 9.7millions instagram followers.Instagram can be held accountable for a significant part of the success Burberry have seen for their Art of the Trench Coat campaign.